Urban Girl Company Profile

Urban Girl was founded in 1994 by its current owner, Massimiliano Laurora. Massimiliano comes from a family with a rich tradition in the fashion industry and he acquired thorough experience in the company run by his own father since the sixties.

Initially working primarily in the Rome area ,Urban Girl matured a strong know-how in the design and manufacturing of women’s wear. Over the years, through the company’s expertise and reliability, its customer base expanded to the rest of Italy, as well as Europe and the rest of the world, establishing partnerships in countries as far as Mexico, Japan and China.
Italian customers : Sandro Ferrone, Camomilla, Paprika, Talco, Gruppo Coin, Gruppo Miroglio and many others
International customers : Carrefour Group Worldwide, Sinequanone France etc.

Urban Girl specializes in Private Label production and also has two house brands, Memjs and Amné.
Memjs: contemporary, refined and feminine
Amné: fashionable, young and unconventional

Urban Girl offers complete manufacturing services, from sample production over Fast Fashion to Seasonal Collections in any price range